Dad’s Bedtime Stories for Kids Joins the Mercury Podcast Network

The popular Canadian children’s podcast joins forces with the newly-launched Mercury network.

UNITED KINGDOM, 17th Feb 2025 – Dad’s Bedtime Stories for Kids, the popular children’s storytime podcast, has joined the Mercury network. The show has over 400 episodes with a strong monthly audience across North America and the UK.

Host Martin Gage is a Vice Principal and Father himself, who turned his improvised bedtime stories into a podcast for kids around the world to enjoy.

The podcast releases three episodes weekly on Sunday, Tuesday and Thursday and the story is often inspired by listener suggestions.

“The idea of user-generated content for kids, by kids is so unique, and the ad-libbed format makes it relatable, natural, and one of the best children’s podcasts in the world” says Mercury’s founder Liam Heffernan. “Martin is also just a great person who created this podcast because, as a parent himself, he knew it was needed. This is exactly the kind of show Mercury was made for, and I’m so excited for what lies ahead.”

When I started, I figured 1000 downloads per episode was probably a good goal for monetization, but it turns out that very few sponsors want to talk to you at that level. Without the time to work on finding sponsors of my own. That is why I decided to go with Mercury,” says Dad’s Bedtime Stories host Martin Gage. 

“When independent podcasters join together, we are a much more attractive target for those larger sponsors, and I just want to make my show without thinking about all that.